"This Incredible Instagram Account Shows What Life Is Like as a Visually Impaired Paralympic Skier"

— Adweek         

The 360 Experience

The See Like Menna experience continues with a 360 video that showcases the difference between the three different Paralympic classifications for visual impairment. The video allows people to experience skiing as a B1, B2, and B3 skier.

Perhaps the most intriguing part of this video, is the run showing the POV of the B1 skier, Marek. B1 skiers have no light perception at all. They rely solely on commands projected from a megaphone strapped to their guide's back.

A magical day of celebration for harry potter fans worldwide

A 35 minute live-to-tape showcase on September 1st featuring influencer fans sharing exciting announcements from around the globe.

Spellbinding IG & TikTok filters

For most Gen-Z, who didn't grow up with the series, Harry Potter is a punchline. An ‘ok, boomer’ burn for Millenials who consider their Hogwarts house a personality trait. So to celebrate Back To Hogwarts day 2023, we needed to help Gen-Z discover the magic and endear the series to them in a meaningful, and non-cheugy way. We created Instagram and TikTok filters that future-fans could personalize with their own brand of magic and carve out their unique identity in the wizarding world.

@harrypotter social

To promote Back To Hogwarts 2023 on Harry Potter social channels, we created paid and organic assets to get fans excited for the big day.

“The first-ever, global virtual event in Harley-Davidson’s 118 year history.”

Four Rider Films

During the virtual event, four brand new models made their debut. But instead of simply showcasing tech and specs, we told stories. Four, mini-documentary films embodied Harley’s diverse global audience and captured the spirit of what it means to be a rider in each of their own words.

A keynote presentation followed each film, featuring Harley-Davidson experts highlighting every meticulously crafted detail in each new model in-depth.

"Toyota's Ashley Wagner Commercial Is Like A Dark Olympic Fairy Tale"

— Elite Daily      

This film follows the story of  Ashley Wagner, a figure skater who overcame traumatic effects of six concussions to win an Olympic medal in 2014. But when Ashley ended up not making the 2018 Olympic team, we saw an opportunity to create a truly unique Olympic ad. The VFX was finished and the VO recorded, but with the removal of a super that talked about her concussions, the ad took on a whole new meaning.

“H&R Block Turns Tax Day Into ‘Relax Day’ by Live streaming a Sloth Just Chilling”

—Adweek         

THE IDEA

Thank to tax reform, taxes were even more complicated than usual for Americans this year. H&R Block, a leading tax prep company, knew that taxpayers were seriously stressed out and needed some relief. So on the most stressful day of the year, we turned Tax Day into Relax Day by live-streaming the most relaxed animal on the planet: a sloth. Starting at 9AM EST, #SlothStream featured Paco the Sloth relaxing in our H&R “Block”—a green environment inspired by our logo. A relaxing ambient soundtrack set the mood, creating a continuous atmosphere of calm for the whole 12-hour stream. Throughout the day, we kept viewers engaged with polls to decide what relaxing snack or toy we should give Paco. He relaxed with a blueberry smoothie. He relaxed with a baby sloth plushie. But most importantly, he relaxed America on Tax Day and helped last-minute filers find a moment of zen.

a music video for Santigold's song,
Chasing shadows

In Santi's own words:

"'Chasing Shadows' is about the conflicted reality of an artist's life. Caught in the web we spin around ourselves, a mixture of hubris and the guise of perfection, we fear being swallowed up by our own ambition. Never in the moment, as quickly as we reach our goals, our gaze shifts to those still looming in the distance. We judge ourselves harshly for not being further on the path and revel in the anxiety of racing the rate of consumption. The lyrics weigh the value of going against the current to maintain artistic integrity, and the feelings of isolation and vacancy bred by a persona that is always 'on' and ready for show."

Do you have what it takes to train like a Paralympian?

The Idea

As the Official Mobility Sponsor and the only brand ever to sponsor the Paralympics and Olympics equally, Toyota was on a mission to elevate the Paralympics in a way that had never been done before. Paralympians are undeniably inspiring athletes, but their accomplishments are often presented with asterisk. The truth is, they train and compete just as hard as Olympians and deserve recognition for their athletic accomplishments beyond just competing with an impairment.

We needed a way to show people what incredible athletes Paralympians truly are. So we hacked Google. We challenged people’s idea of what an elite athlete looks like by intercepting people at the start of their fitness journey. When they went to Google to looking for a new routine, we served them a video of a Paralympian demonstrating their intense training routine, instead of your typical fitness video of some beefcake in a nondescript gym.

THE FILMS

Meet The Athletes

Click an athlete's image to see all their videos or watch all the hero film below.

A CONSERVATION INITIATIVE THAT USES MUSIC TO CHANGE OUR PERception Of SHARKS

the idea

Over 100 million sharks are killed a year by humans. But why don't more people care? Ever since the movie "Jaws", music has made sharks out to be vengeful killers. So if music can vilify sharks, does it also have the power to save them? Introducing Sharks Rescored, a conservation initiative that uses music to change our perception of a species we've been taught to fear. That's why we teamed up an Oscar nominated composer J. Ralph with a marine biologist to write a new score for sharks. Recorded at Abbey Road Studios, the six minute new score premiered on Discovery Channel during Shark Week.

Chelsea Oz and I worked on the social portion of this campaign—handling all the paid media and organic posts. We also helped make the case study which brought home some shiny stuff. We were lucky enough to work with Shiran Teitelbaum and Alice Blastorah on this project.

An event that brought six street artists together to make their mark

We started with a question, how do you leave your mark on the world? We created an event that brought six street artists together to create unique content for Boost Mobile's social media. We made some pretty rad art too.

Password / 'MARKED' (all caps)

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